LEGO Serious Play (LSP) is a team-based methodology where participants build LEGO models to represent ideas, challenges, or strategies. It turns abstract concepts into tangible insights, making team discussions more engaging and productive.
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LEGO Serious Play (LSP) is a hands-on, minds-on methodology that transforms complex challenges into creative, tangible solutions. Designed for teams, it encourages problem-solving, innovation, and collaboration by having participants literally build their ideas with LEGO bricks.
For PAs, HRDs, and CEOs organising team building activities, LSP is a brilliant way to engage employees actively, spark meaningful dialogue, and reveal insights into team dynamics that traditional workshops might miss.
Curious who’s already putting LEGO Serious Play (LSP) to work? Big names across industries are reaping the benefits. NASA improves mission-critical teamwork, Coca-Cola reinvents brand strategy, and Toyota refines corporate culture—all through hands-on model building. Google sparks product innovation, IKEA rethinks customer service, and Unilever boosts employee engagement. Virgin Atlantic enhances passenger experience, Deloitte accelerates organisational change, LEGO Group fine-tunes internal strategy, and Pfizer streamlines R&D. If these global leaders trust LSP to unlock insights, imagine what it could do for your team.
Helping teams clarify goals, plan for the future, and align around a shared vision.
Encouraging open dialogue, active listening, and understanding different perspectives.
Turning abstract challenges into tangible LEGO models to generate creative solutions.
Revealing personal strengths, roles, motivations, and how these impact team dynamics.
LEGO Serious Play (LSP) is far more than just playing with bricks—it’s a highly structured, hands-on methodology designed to unlock creativity and insight in teams. Participants are guided to build LEGO models that represent ideas, challenges, strategies, or even visions of the future. Each model becomes a tangible expression of thought, turning abstract concepts into something visible and shareable.
Through this process, LSP measures and enhances several critical areas of team performance. Team communication improves naturally as members explain the stories behind their models, revealing how they think and share ideas. Problem-solving skills are exercised in real-time, as teams work together to visualise challenges and explore innovative solutions that may never have surfaced in traditional discussions. Collaboration and engagement are strengthened through the shared act of building—participants contribute equally, laugh together, and gain mutual understanding in a way that fosters stronger bonds. Meanwhile, individual and team insights emerge organically; by observing and discussing each model, teams gain a clearer picture of different perspectives, motivations, and strengths, which can inform decision-making and team dynamics going forward.
What sets LSP apart from typical workshops is its inclusivity. Every participant, including quieter team members who might normally hold back, has a voice. Each idea is valued, and every perspective contributes to the collective solution, making sessions not only more engaging but genuinely empowering. The result is a hands-on, minds-on experience that leaves teams better aligned, more connected, and equipped with actionable insights that extend far beyond the workshop itself.
LEGO Serious Play is more than just playing with bricks. It’s a structured process where each participant builds models to represent ideas, challenges, or strategies. The methodology measures and enhances:
Team Communication – How effectively team members share ideas.
Problem-Solving – Innovative thinking in action.
Collaboration & Engagement – Strengthening bonds through shared creativity.
Individual and Team Insights – Understanding perspectives and motivations.
Unlike typical workshops, LSP encourages everyone to contribute, giving quieter team members a voice and fostering inclusive participation.
Clarifies personal goals and contributions through visual storytelling.
Boosts confidence as ideas are represented and valued.
Encourages creative problem-solving and innovation skills.
Enhances collaboration by making abstract ideas tangible.
Breaks down communication barriers and fosters shared understanding.
Strengthens trust by uncovering hidden perspectives and assumptions.
Encourages innovation and strategic thinking.
Supports team alignment with company goals.
Provides actionable insights for decision-making and organisational growth.
During a LEGO Serious Play session:
Participants receive a clear challenge or theme to explore.
Each team member builds a LEGO model representing their ideas or insights.
Everyone shares and reflects on their model, guided by a facilitator.
The team identifies common themes, challenges, and actionable steps.
Sessions are interactive, visual, and highly engaging—perfect for energising a team and uncovering insights in a fun, memorable way.
To maximise the impact of LEGO Serious Play:
Themed Workshops: Focus on leadership, innovation, or strategy development.
Custom Challenges: Build models around specific company projects or objectives.
Follow-Up Coaching: Facilitated sessions to translate models and insights into actionable plans.
| Name of Tool | Measures | Output Style | Popular For | Duration of Typical Session | Integration with Team Building |
|---|---|---|---|---|---|
| LEGO Serious Play (LSP) | Collaboration, Problem-Solving, Team Dynamics | Physical LEGO Models, Visual Storytelling | Team Creativity, Innovation, Strategy | 2-4 hours | Enhances experiential activities like Escape the Box or The Sphere |
| MBTI (Myers-Briggs) | Personality types | Letter types (e.g. ENFP) | Team Communication, Self-awareness | 3-4 hours | Works well with structured problem-solving challenges |
| SDI (Strength Deployment Inventory) | Motivations, Conflict Resolution | Colour coding (Green, Red, Blue) | Conflict Resolution, Teamwork | 2 hours | Ideal for understanding underlying motivations in team tasks |
| Insights Discovery | Personality traits, Energy preferences | Colour-coded reports | Team Development, Self-Improvement | 2-3 hours | Perfect for facilitating group collaboration and understanding |
LEGO Serious Play (LSP) is a team-based methodology where participants build LEGO models to represent ideas, challenges, or strategies. It turns abstract concepts into tangible insights, making team discussions more engaging and productive.
By encouraging hands-on collaboration, LSP improves communication, trust, and problem-solving skills. Teams can explore challenges creatively, uncover new perspectives, and align on goals effectively.
Sessions generally run between 2 to 4 hours, depending on the number of participants and complexity of the challenge.
Yes. LSP can focus on leadership challenges, decision-making, and strategic planning, giving leaders a hands-on way to explore scenarios and develop skills collaboratively.
While traditionally hands-on, remote adaptations are possible using digital LEGO tools or sending LEGO kits to participants, combined with facilitated online sessions.
Unlike personality-focused psychometrics, LSP is action-based. It encourages teams to build and share solutions, making abstract ideas tangible and fostering innovation and practical collaboration.
Absolutely. By visualising perspectives and ideas, LSP allows teams to discuss differing opinions constructively, uncover hidden assumptions, and find consensus without confrontation.